The internet is flooded with similar-looking content. Unique content is hard to create and it’s only getting harder as more and more websites grasp the importance of content marketing. So with that great news, how do we produce eye-catching interesting content that stands out from everyone else? You have to answer people’s needs. Simple, right? It’s actually one of the toughest …
Google Adwords Rolls Out, Callout Ad Extensions
AdWords Callout Extensions How-To: Highlight Offers About Products and Services in Your Ads. The goal of Callouts is to show valuable information to potential customers before they click your ad. Callouts will also be a factor in Ad Rank. Google suggests using them to draw attention to important product details, or highlight what makes your business different from your competitors. …