Google Adwords Rolls Out, Callout Ad Extensions

Jason Johnson Pay Per Click Advertising

AdWords Callout Extensions How-To: Highlight Offers About Products and Services in Your Ads. The goal of Callouts is to show valuable information to potential customers before they click your ad. Callouts will also be a factor in Ad Rank. Google suggests using them to draw attention to important product details, or highlight what makes your business different from your competitors. …