Google’s Fighting Those Pesky Pop-Up Ads

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

    How many times have we clicked on a link and wound up in Timbuktu because we accidentally clicked on a surprise pop-up ad as we were scrolling through the page? It’s the WORST. Well I have good news, Google is taking steps to punish pages that allow/encourage pop-up ads. (Cue applause, cheering, and general celebration). Unfortunately this doesn’t …

Google Duo: The new video calling app you’re about to fall in love with!

Amy Inman google, social media Leave a Comment

Google is at it again. This time they are working to challenge Apple’s video calling domination through FaceTime with Google Duo. Why does this matter? Because, unlike FaceTime, it can be used on Android or iOS allowing 1 to 1 calling between more phones and operating systems. (Personally this is a big deal for me as the black sheep of my family. …

Search Engine Optimization vs Pay-Per-Click Advertising

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization Leave a Comment

Search Engine Optimization and Pay-Per-Click advertising are some of my favorite topics because of their great use use for small businesses. I think it’s important we regularly get into the nitty gritty of what these two marketing strategies bring to the table so everyone understands our focus for your success. We’ll define each first. SEO, or Search Engine Optimization, is …

Consumers Are Changing the Landscape of Search-Based Advertising

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 1 Comment

Search. We all use it. Whether you’re on Google’s homepage or in your Facebook toolbar, searching for exactly what you want is something we do without even thinking about it. Believe it or not, search is changing and improving drastically every day because of the consumer’s application of the search feature. But what does that even mean? Well, when I …

Bing Tests Linking Search Engine Ads to Social Media

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

We are always discussing social media integration in advertising your small business. Bing has taken it to a new level. If you look at the graphic above, note the “Find more” that’s circled. When your ad comes up on Bing, a potential customer will be able to see your Facebook page, Twitter handle, Instagram, or whatever social media you prefer to …

What’s Coming in 2016 – Rising Advertising Costs

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

Advertising will always be the name of the game. And competition is the name of the advertising game. Combine those two and you know what we have? Demand, increased cost, and willingness to pay it. In the grand advertising scheme, online ads are at the lower end of the cost spectrum but these continued increases in price will likely force …

What’s Coming in 2016 – Siri & Cortana

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

If you watch television or have an Iphone, you know Siri. You may talk to her a lot, ask her questions, or use her to maximize your hands-free smartphone use. But do you know Cortana? Cortana is Microsoft’s answer to Siri. It allows non-Iphone users to experience the same digital “personal assistant” as Siri. Let’s take this a step further, …

What’s Coming in 2016 – Mobile Domination

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

The smart phone/mobile revolution leaves me feeling like a broken record sometimes but that doesn’t change the fact that it’s happening! According to Google mobile traffic overtook desktop traffic in TEN countries. We’ve been pushing for our clients to ensure their websites are mobile friendly for a long time and now it’s crunch time. Desktop traffic is dropping and mobile-focused …

What’s Coming in 2016 – Video Ads

Amy Inman Pay Per Click Advertising, Search Engine Optimization, SEO Leave a Comment

Commercials have always been the top of the advertising pyramid. Half the fun of watching the Super Bowl is commercial breaks. It’s the one time in our TV watching lives we don’t want to fast forward to get back to our show. Of course those commercials cost the advertiser millions and millions of dollars so that’s not really an option …

What’s Coming in 2016 – Apps!

Amy Inman Pay Per Click Advertising, Search Engine Optimization, SEO Leave a Comment

2016. Here we are, beyond Back to the Future! It looks like it’s not the year for flying cars, but I think we’re still in for some fun. We’re going to start the new year off with a series of blogs touching on our expectations for the next 12 months.   First, let’s talk apps. It seems like every time …