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  • 03
    May
    bing, google, Pay Per Click Advertising
    Written By Amanda Inman
    Comments /

    Content density is the idea of avoiding superficial posting. Content these days has become quite superficial and that does prospective customers no good. The goal with content should be to highlight your uniqueness, your differences, from your competition. The challenge comes with keeping it interesting. Getting truly lengthy and in-depth on your website can take you straight down the rabbit hole and you’ll lose your audience. Creating your dense content is only half the battle. The other part is identifying what works best with your audience. Is shorter content better? Or something more creative and in-depth? Based on that kind of feedback you can focus on keywords and be specific to your product or service and price. If you can

  • 21
    Apr
    google, Pay Per Click Advertising, PPC
    Written By Amanda Inman
    Comments /

    Rich answers had a great year in 2016. Because most people search online using questions instead of keywords, Google has begun returning information that doesn’t require you to click on search results to get details. If you Google a famous person’s name, that person’s details appear as a Knowledge Panel on your results page. If you search using “how to” or “where is” you’ll get a Featured Snippet at the top of your results or map locations and Google business listings. Why does this matter? If you keep your Google My Business listings updated your business will keep you at the forefront of Google search land. An extension of rich answers and their impact on your business visibility, local links

  • 04
    Apr
    bing, google, Pay Per Click Advertising
    Written By Amanda Inman
    Comments /

    As obvious as this seems, you’d be amazed how difficult it can be to find this information on a business homepage. Aside from the basic importance of letting potential customers know how to contact you, NAP data is actually used by search engines when local searches are performed. If your NAP is prominently part of your website, each time it is cited in directories or web searches counts toward your local SEO. To ensure absolute maximization, you’ll want to add all of your business’ details to your Google My Business listing. Part of the NAP puzzle is accessibility. You need to keep your NAP data consistent, easy, and straightforward to make it easy for Google and other search engines to

  • 16
    Mar
    Uncategorized
    Written By Amanda Inman
    Comments /

    Over the next few weeks, the Marlin Blog is going to cover some SEO strategies designed specifically to give small businesses a boost in their local area. Hopefully one, or all, of these can do something for you. I'll focus on a few specific sites as we discuss, but keep in mind there are dozens of sources out there! We’re going to lead off with reviews. I’ve touched on this in the past, but reviews are a fantastic way to influence potential customers. User reviews impact how local search engines rank a website. Because of this, a business can increase visibility almost immediately by simply generating customer reviews of their products or website. In addition to the positive boost on

  • 11
    Mar
    google, Pay Per Click Advertising, PPC
    Written By Amanda Inman
    Comments /

    When I talk about POEM, I’m not trying to start a conversation about iambic pentameter, I’m actually addressing three of the main channels you should utilize for a strong content marketing plan. Paid, Owned, Earned Media. Let’s take a closer look. Paid media is really just advertising. That said, there are so many paid avenues in this giant digital world than most of us usually utilize. We all know the traditional routes you can take: newspapers, magazines, online publications. But today paid advertising also covers Facebook and Twitter. It is now possible, even popular, to pay a small fee for sponsored posts or tweets on everyone’s favorite social media sites. Owned. This covers your website, a members’ magazine, email lists,

  • 24
    Aug
    google, Pay Per Click Advertising, PPC
    Written By Amanda Inman
    Comments /

      How many times have we clicked on a link and wound up in Timbuktu because we accidentally clicked on a surprise pop-up ad as we were scrolling through the page? It's the WORST. Well I have good news, Google is taking steps to punish pages that allow/encourage pop-up ads. (Cue applause, cheering, and general celebration). Unfortunately this doesn't mean that Google will blow up any page that continues with pop-up ads but websites that use pop-ups and interstitials will be classified as worse search results and will likely rank lower because of it. As small business owners we know how important it is to achieve strong rankings with Google so this will be a positive step in the right direction. The

  • 17
    Aug
    google, social media
    Written By Amanda Inman
    Comments /

    Google is at it again. This time they are working to challenge Apple's video calling domination through FaceTime with Google Duo. Why does this matter? Because, unlike FaceTime, it can be used on Android or iOS allowing 1 to 1 calling between more phones and operating systems. (Personally this is a big deal for me as the black sheep of my family. Seriously, between my parents, sister, husband, and in-laws I am the ONLY one sticking with Android). Google has made a significant effort to make this as painless as possible, and wisely so. FaceTime is already on all iOS products so requiring download or account set up is going to lose I Phone / I Pad / Mac users pretty quickly.

  • 03
    May
    bing, Pay Per Click Advertising, PPC
    Written By Amanda Inman
    Comments /

    Search Engine Optimization and Pay-Per-Click advertising are some of my favorite topics because of their great use use for small businesses. I think it's important we regularly get into the nitty gritty of what these two marketing strategies bring to the table so everyone understands our focus for your success. We'll define each first. SEO, or Search Engine Optimization, is a plan to get your website noticed by search engines. You want your business showing at the top of a results page when someone searches anything that has to do with your business. If you are a real estate agent, you want your name and website first when someone searches "realtor" in your area. PPC, or Pay-Per-Click advertising, is a plan

  • 19
    Apr
    Pay Per Click Advertising, PPC, Search Engine Optimization
    Written By Amanda Inman
    Comments /

    Search. We all use it. Whether you're on Google's homepage or in your Facebook toolbar, searching for exactly what you want is something we do without even thinking about it. Believe it or not, search is changing and improving drastically every day because of the consumer's application of the search feature. But what does that even mean? Well, when I searched SEO on google, I got a pretty great definition: search is the bridge between intent and the experiences the world wide web has to offer. (See what I did there? Search, the unsung hero of internet advertising). Let's get to the nitty gritty here, why does this matter? Everything I've talked about in 2016 plays into this idea. Digital assistants

  • 06
    Apr
    bing, Pay Per Click Advertising, PPC
    Written By Amanda Inman
    Comments /

    We are always discussing social media integration in advertising your small business. Bing has taken it to a new level. If you look at the graphic above, note the "Find more" that's circled. When your ad comes up on Bing, a potential customer will be able to see your Facebook page, Twitter handle, Instagram, or whatever social media you prefer to use for your business. Why does this matter? Bing is looking to bridge the gap between traditional web advertising and business' use of social media to appeal to potential customers. If you are active on social media, this could significantly impact your access to new clientele. Consider the benefit of direct traffic to your Facebook page where you regularly update photos,

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