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Local Search Engine Optimization (SEO) is an online marketing channel that many businesses have used to improve online presence, generate leads, and revenue. The introduction of local SEO has dramatically improved the ability of local businesses to gain reach and local customers. Before we dive into this topic, let’s take a look at the meaning of local SEO and how …
The concept of ‘local search’ plays a key role in the success of the local online presence of local businesses.
When it comes to choosing the best CRM for your business, this process can become a very confusing journey for most businesses owners. The right CRM not only supports sales but also assists in driving efficiency and marketing automation. Many small business owners struggle by either not taking enough time to find and implement a CRM + Sales & Marketing …
Google and Amazon have been going back and forth in a feud that has lasted for years. Starting back on October 29th, 2015, Amazon discontinued any sales of Apple TV and Google Chromecast. Amazon at the time stated: Roku, Xbox, PlayStation, and Fire TV are excellent choices Those 4 devices were the only devices at the time that supported Prime …
There are two primary types of CRM technology: on-premises and cloud based. We’ll break them down individually below. On-premises CRM puts the responsibility of admin, security, maintenance, and even control on the company that is using the software. Under this plan a company purchases licenses up front rather than buying subscriptions from a cloud provider. The software is installed on …
Happy New Year! As promised I’m going to take you through more of CRM, Customer Relationship Management software. We’re going to dive into one of my favorite small business tools, social media and how you can utilize it with CRM. Historically, sales and marketing departments were the primary lead on CRM as they procured leads, updated the system, gathered data, …
Customer Relationship Management software, what even is that?! Let’s start with the basics. CRM software is a category of software that covers a broad set of applications designed to help businesses manage many of their business processes: customer data, customer interaction, access business information, automated sales. Companies use CRM to manage and analyze interactions with their customers and data gleaned through the client life …
You’ve been grinding and putting in hard work on driving the growth of your business all year and the gears just won’t stop turning! Before you know it—the holidays are right around the corner and you have yet to put anything together to bolster the online presence for your business during this time. Most notably, for the upcoming Black Friday …
For those of us that already have a verified business in Google My Business, we have some interesting news. You can now update your business info directly from the Google search engine result page. Please remember that need you to make sure you’re logged in to your Google My Business account. Let’s try editing your Google My Business Page right …
Historically SEO (Search Engine Optimization) was a medium to large business tool but it has become just as critical for small business success as well. There are two different categories in SEO; on-page and off-page. On-page is work you do to improve your individual pages to improve your search engine results ranking. This covers everything from keywords to formatting, URLs, …
