Google Vs. Amazon Feud

Google and Amazon have been going back and forth in a feud that has lasted for years. Starting back on October 29th, 2015, Amazon discontinued any sales of Apple TV and Google Chromecast. Amazon at the time stated: Roku, Xbox, PlayStation, and Fire TV are excellent choices Those 4 devices were the only devices at the time that supported Prime …

Types of CRM

There are two primary types of CRM technology: on-premises and cloud based. We’ll break them down individually below. On-premises CRM puts the responsibility of admin, security, maintenance, and even control on the company that is using the software. Under this plan a company purchases licenses up front rather than buying subscriptions from a cloud provider. The software is installed on …

Social Media and CRM

Happy New Year! As promised I’m going to take you through more of CRM, Customer Relationship Management software. We’re going to dive into one of my favorite small business tools, social media and how you can utilize it with CRM. Historically, sales and marketing departments were the primary lead on CRM as they procured leads, updated the system, gathered data, …

Every Small Business Needs CRM Software – What is it?!

Customer Relationship Management software, what even is that?! Let’s start with the basics. CRM software is a category of software that covers a broad set of applications designed to help businesses manage many of their business processes: customer data, customer interaction, access business information, automated sales. Companies use CRM to manage and analyze interactions with their customers and data gleaned through the client life …

Top Tips for Black Friday & Cyber Monday Success

You’ve been grinding and putting in hard work on driving the growth of your business all year and the gears just won’t stop turning! Before you know it—the holidays are right around the corner and you have yet to put anything together to bolster the online presence for your business during this time. Most notably, for the upcoming Black Friday …

Edit your Google My Business Listing right in the search results

You can now edit Google My Business Listings directly from the search results

For those of us that already have a verified business in Google My Business, we have some interesting news. You can now update your business info directly from the Google search engine result page. Please remember that need you to make sure you’re logged in to your Google My Business account. Let’s try editing your Google My Business Page right …

SEO Is a Small Business Necessity

Historically SEO (Search Engine Optimization) was a medium to large business tool but it has become just as critical for small business success as well. There are two different categories in SEO; on-page and off-page. On-page is work you do to improve your individual pages to improve your search engine results ranking. This covers everything from keywords to formatting, URLs, …

Instagram added 100 million users in the last month. Were you one of them?

Social media. Social media. Social media. If you tap your heels together and say it three times will you magically have accounts on all the big networks? Unfortunately, no. BUT on a positive note every new social media boom gives you and your business a new opportunity to grab someone’s attention. Let’s talk Instagram. I am a new member of …

SSL Certificates. What They Do AND Why You Need One

SSL Certificates, what are we even talking about? SSLs is the backbone of Internet security by protecting information as it travels the web. Often website owners balk at purchasing SSLs if their webpage isn’t set up for online shopping/money exchange. That is a mistake. SSL’s provide critical items like privacy, data integrity, and protection for your website and visitors to …

Fancy Filter for Local Search Results

Have You Noticed A Change In Your Rankings? Google’s Shaking Things Up With Its New Local Search Filters

Google’s primary goal is to provide its users with the best possible search experience and they are leaving no stone unturned to ensure just that. In early 2017, Google introduced local search filters that allow users to sort results based on price, ratings and hours of operation. Taking it one step further, they are now automatically applying those filters and …