Google Adds Call-Only Ads…..

Jason Johnson Pay Per Click Advertising

On February Google introduced call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button — right when people are searching. People are living their lives online and engaging with your business in new ways. With smartphones in hand, consumers are increasingly looking for products or services …

The Three Pillars of SEO

Amy Inman Search Engine Optimization

Two pillars of SEO strategy have been the same for years: quality content and inbound links. A third key element has joined the ranks of these two elements: the now ubiquitous social media. Many business owners remain slow to pick up the social media torch, this may be due to the fact that social media wasn’t even around when SEO …

Mobile Presence: A Brave New World

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Happy New Year! For my last post of 2014 I thought I’d touch on one of the most ubiquitous pieces of technology in our world today: the smart phone. It feels like we’re being overrun by mobile devices, from smart phones to tablets. Today’s smart phones are running such high level operating systems they have become one of the best …

Why does your business need an engaging web presence?

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Believe it or not, the World Wide Web has been around for decades now but a surprisingly large number of small businesses don’t think that they need to have websites. People running small businesses give all sorts of excuses to avoid creating their own websites. However, the benefits of an online presence should not be ignored. Contracting the services of …

What is Social Media Marketing, and How Can it Help My Business?

Jason Johnson Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Social media marketing is one of the newest and fastest growing mediums through which to build your business. In the last ten years it has revolutionized marketing, particularly for small businesses. Sites like Facebook, Twitter, and Linkedin are very well known, but YouTube can play a role in your marketing, particularly if you provide a service and can offer videos …

“Mobile-Friendly” Labels In Mobile Search Results Officially Launched by Google

Jason Johnson Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

After lots and lots of testing, Google has just officially launched the mobile-friendly label in the mobile search results. What does this mean? Well in an effort to help mobile users have a better experience on their devices. Google has rolled out a way to know which sites are mobile-friendly versus which ones are not, Google has added a text …

Get Online, Get Noticed

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

  One of the most practical ways to grow your business is to get your business online… AND get potential customers to find you. Fun facts: 97% of consumers go online to find local businesses More than one out of five Google searches are local 40% of consumers say they not comfortable with a product or service if they can’t …

Building a Solid Content Strategy

Amy Inman Search Engine Optimization, SEO

Many people are already building an eye-catching content strategy and are reaping the benefits. Google’s growing steadily sharper over time, and even content strategies that have produced excellent SEO results for a time begin to falter. So, how can you develop a content strategy that will stand the test of time, while winning approval from users as well as Google? …

Epic Content and your Target Audience

Amy Inman Search Engine Optimization, SEO

  The internet is flooded with similar-looking content. Unique content is hard to create and it’s only getting harder as more and more websites grasp the importance of content marketing. So with that great news, how do we produce eye-catching interesting content that stands out from everyone else? You have to answer people’s needs. Simple, right? It’s actually one of the toughest …

Google Adwords Rolls Out, Callout Ad Extensions

Jason Johnson Pay Per Click Advertising

AdWords Callout Extensions How-To: Highlight Offers About Products and Services in Your Ads. The goal of Callouts is to show valuable information to potential customers before they click your ad. Callouts will also be a factor in Ad Rank. Google suggests using them to draw attention to important product details, or highlight what makes your business different from your competitors. …