A logo is so much more than a pretty face! It’s got the potential to unite your visual branding to convey a message to your audience. This seemingly innocuous image is actually quite powerful if you use it correctly. Sadly, many brands treat it as an afterthought, quickly forgotten by consumers. Businesses lose the opportunity for their audience to visually connect with the brand. Afterall, beauty is nothing apart from brains!
When your logo is used to its full potential, it can quickly become the first thing your customers recall when they think of your brand. If you’re doing things right, they will relive all the good feelings they associate with your brand when they see that image in their mind’s eye.
Here are some of the best places to feature your logo:
- In your website header. For many new customers, their first experience of your brand will be via your website. Having your logo featured in your website header will ensure that they have a clear idea of who you are and the message you want to convey.
- In your social media. Branding goes beyond your website. It can be easy to treat your social media pages as a separate entity, yet they are a vital part of your visual branding. Make sure to include your logo on every social media page you have.
- On your invoices. Invoices aren’t very exciting to look at. In fact, most of your clients will likely give them a cursory glance. However, the presence of your logo on your business invoices catches the attention of your customers, signifies your professionalism and is a visual representation of your cohesive business elements.
- In purchase confirmations. Your customer is going to be in “feel good” mode when they’ve made a purchase from you. In those immediate moments after a purchase when their order confirmation appears on the screen, you’ll want to capture that positive emotion and link it to your brand. This is exactly where you want to be sure your logo is featured.
- On your emails. Newsletters, promotional emails and even basic customer service responses all present an opportunity to share and connect with your customers. Consider including your logo in your signature whenever you communicate with them.
- In your downloadable content. If you offer downloadable content – a paid product or free ebooklet – make sure to brand it! Having your logo featured on the content will raise the trust factor and create an opportunity to stay in your customers’ minds for longer.
You can increase your level of engagement by using your logo both on and offline if you think strategically. The goal is to raise brand awareness and increase lead generation. Remember: your logo is often the first insight a consumer will gain into your brand. It should be featured on every piece of information, material, digital media and element of your business! Don’t use it sparingly! Go all out and be liberal!