What’s Coming in 2016 – Rising Advertising Costs

Advertising will always be the name of the game. And competition is the name of the advertising game. Combine those two and you know what we have? Demand, increased cost, and willingness to pay it. In the grand advertising scheme, online ads are at the lower end of the cost spectrum but these continued increases in price will likely force some small companies out. Online advertising historically has given small businesses an opportunity to get their name into the conversation while staying within their limited budget. If costs continue in this fashion, small business will struggle to stay in the game. Getting the most out of your money will become more and more important to your advertising budget and Marlin will be here to help you navigate the landscape.