As obvious as this seems, you’d be amazed how difficult it can be to find this information on a business homepage. Aside from the basic importance of letting potential customers know how to contact you, NAP data is actually used by search engines when local searches are performed. If your NAP is prominently part of your website, each time it is cited in directories or web searches counts toward your local SEO. To ensure absolute maximization, you’ll want to add all of your business’ details to your Google My Business listing.
Part of the NAP puzzle is accessibility. You need to keep your NAP data consistent, easy, and straightforward to make it easy for Google and other search engines to snap it up. Another little tip, Don’t put your address and contact info in an image. Business owners tend toward flashy, eye catching images and graphics but typing actual text is better for SEO purposes.
Interestingly enough, in the last two years people have been using questions more and more instead of keyword searches. Google has begun returning search results that don’t require users to click on search results to get details. You can even test this thesis. Search a famous person on Google, their details will show as a “knowledge panel.” If you type in a question like “how to” or “where is” and you’ll get a Featured Snippet at the top of your results page or a map with locations and Google My Business listings.
Who cares, right? But imagine what that sort of return will do for your business when a potential new customer is on the hunt for a convenient nearby option and you pop up with all your data AND a mapped location. You’ve taken the variables out of the game and guided someone directly to you. Everybody wins!
