Website “insecurity” can pose a huge threat for business owners. Unfortunately, many companies wait until after security is breached to develop best practices for maintaining website security. As a business owner, it is imperative that you proactively identify possible security threats to your website and address them before compromising sensitive consumer information such as credit card numbers, home addresses, phone numbers, and birthdates. Failure to establish solid security practices can result in the loss of consumers, financial failure, viruses that lower your rank on popular search engines, and lawsuits. It takes only one of those issues to crush your business. There are five major benefits to maintaining website security:
- Visitors trust companies who enforce strict website security best practices. Nothing repels consumers more than a flashing “not secure” message on a company’s website.
- Statistically, a website is hacked once every 39 seconds. If your site is lacking an SSL (Secure Sockets Layer) certificate, you can easily obtain one from a Certificate Authority online. An SSL certificate acts as an invisible barrier in preventing hackers from accessing your consumer profiles.
- Security cleanup is far more expensive than developing website security practices. It is well worth your time and money to establish website security in order to avoid costly cleanup after hackers and viruses.
- Google ranking improves and SEO value is boosted when “not secure” issues are addressed.
- Avoid losing consumers by securing your website and experience higher conversion rates and increased revenue.
- Firewalls, security practices, and patch management tools don’t always work. When it comes to business websites, no one is immune to the occasional attack. Even worse is the fact that 68% of small business owners don’t have any sort of recovery plan in place in the event of a breach. While many companies rely on the cloud for backups, they are entrusting valuable information to the cloud provider. Consistent backups are the foundation of a solid disaster recovery plan.
- Hackers are constantly evolving in their processes. Whether infecting your website with ransomware or utilizing simple tactics such as supply chain attacks (child’s play), hackers are known for targeting the cloud and on-site information in order to obtain sensitive consumer info. One of the downfalls of digital transformation is that it has increased the frequency of cyberattacks and businesses are experiencing massive influxes of hacker attacks compromising sensitive consumer info and business financials.
- Sixty percent of small businesses whose data is compromised or lost entirely will cease to exist within six months of such an event. If the power goes out in your building and your server completely crashes, all of your valuable data is gone unless you have a backup. Regardless of the scale of your business, anticipate the worst-case scenario and be disciplined with consistent backups.