Having a solid FAQ page on your business website is an absolute must! In fact, you really should have numerous FAQs relating to various services or products you offer.
Your FAQ pages:
- Streamlines customer service.
- Leads to happier customer experiences with your business website.
- Saves consumers time and eliminates unnecessary frustration.
- Prevents your customers from needing to contact you for simple answers.
- Reflects your personality.
- Improves SEO.
- Helps you build brand trust with your target audience.
As a business owner, you already know it’s important to put your best foot forward every chance you get. The same principle applies to establishing your FAQ page. You want to follow best practices in order to deliver the most value to your treasured customers. Unfortunately, a bad FAQ page can turn a customer away fast and at the most crucial point: when they are most curious to learn more about your products and services.
Here’s how you can ensure that your FAQ page is outstanding and one from which your consumers will gain value:
- Find your most commonly asked questions. First things first! You’ll want to know what your most frequently asked questions are before you can create your page. Where do your customers communicate with you? If you have a ticket system in place, you can easily access a wealth of data there. If your customers reach out through email or direct messaging, you can identify the most commonly raised questions which you respond to the most.
- Write your answers. Once you’ve identified your main questions, it’s time to create content and answer these questions. Be concise, yet offer informative answers. Your customers don’t want to be overwhelmed by copious amounts of text, wading through endless paragraphs for simple answers. Try to answer each question in a simple, clear way that your customer can easily and quickly absorb.
- Use categories. Splitting your questions up into categories makes it easier for consumers to find the answers they’re looking for. Think about which questions could be grouped into which category. For example, if you offer a subscription based product, you could group questions about billing and refunds under one category.
- Always keep your page updated. A big mistake that a lot of businesses make is allowing their FAQ page to become stagnant. In reality, customer questions change a lot, depending on their needs. It may be that you offer a new product or service or your target audience has changed. Your FAQ page needs to reflect those changes. Make sure to keep it updated with the latest questions.
Remember, the main goal of your FAQ page is to provide information on frequent questions or concerns. If the format is organized, providing useful information, you have another successful avenue by which to add value to the lives of your customers. You will find that your brand credibility is strengthened as you continue to build trust with your valuable customers. Your bottom line will thank you!