This the concept that deals with the idea of avoiding superficial posting. Content these days has become quite superficial and that does prospective customers no good. The goal with content should be to highlight your uniqueness, your differences, from your competition. The challenge comes with keeping it interesting. Getting truly lengthy and in-depth on your website can take you straight down the rabbit hole and you’ll lose your audience.
Creating your dense content is only half the battle.
The other part is identifying what works best with your audience. Is shorter content better? Or something more creative and in-depth? Based on that kind of feedback you can focus on keywords and be specific to your product or service and price. If you can get more creative you may prefer more shorter write ups to draw in your audience without overwhelming them. Finally, be sure to include local terms or locations of significance that will mean something to your clients. Phew! Lots to remember but the most important part is to stay connected to your clientele. Try to put yourself in their shoes as you work your write ups. Lucky for you, Marlin specializes in dense content and local clientele!