Backlinks are one of the most important things you can do for your business. Essentially, backlinks are links from another website that brings consumers back to your page. This will bring more people to your website and search engines will pick up your site more often through the click activity. Backlinks are critical to your website. When search engines see that you have a lot of good backlinks on several different webpages you’ll move higher on the search engine’s returns.

There are several different strategies you can utilize to build your backlink network. Some of the more common ones are guest blogging, press releases, and article marketing. Guest blogging is just what it sounds like. Find blogs that are relevant to your business and see if they will allow you to guest post on their site. Press releases are fairly self-explanatory, as well. Write one up and fill it up with some backlinks! Article marketing is another excellent tool in your backlink toolbox. Write up articles about your business and submit them to directory websites. You can put your website in the resources and draw clientele to your site that way.

Backlinks are an excellent way to improve your reputation with search engines as well as maximize your exposure to new and existing clientele. Good luck!

Source: MarlinCS Blog