Instagram added 100 million users in the last month. Were you one of them?

Amy Inman social media Leave a Comment

Social media. Social media. Social media. If you tap your heels together and say it three times will you magically have accounts on all the big networks? Unfortunately, no. BUT on a positive note every new social media boom gives you and your business a new opportunity to grab someone’s attention. Let’s talk Instagram. I am a new member of …

Social Media Don’ts

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

Let’s discuss some of the things you want to avoid when building your social media video presence. First, don’t just shoot for the biggest target. Just because Facebook has almost 2 billion users doesn’t mean they want to see what you’re putting out there. You have to find the right audience. Depending on your business, LinkedIn may be your best …

Making Videos on Social Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

Online video is becoming the medium of choice in the digital world. Did you know there are a BILLION YouTubers? Facebook and Snapchat are racking up as many as 8 BILLION video views per day between them. We’re talking in the billions, 3 commas for you “Silicon Valley” tv show fans. The danger here is jumping in without taking a …

Rich Answers and Local Links

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

Rich answers had a great year in 2016. Because most people search online using questions instead of keywords, Google has begun returning information that doesn’t require you to click on search results to get details. If you Google a famous person’s name, that person’s details appear as a Knowledge Panel on your results page. If you search using “how to” …

NAP – Name, Address, and Phone Number. Local Strategies to Boost Your Business

Amy Inman bing, google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

As obvious as this seems, you’d be amazed how difficult it can be to find this information on a business homepage. Aside from the basic importance of letting potential customers know how to contact you, NAP data is actually used by search engines when local searches are performed. If your NAP is prominently part of your website, each time it …

Search Engine Optimization vs Pay-Per-Click Advertising

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization Leave a Comment

Search Engine Optimization and Pay-Per-Click advertising are some of my favorite topics because of their great use use for small businesses. I think it’s important we regularly get into the nitty gritty of what these two marketing strategies bring to the table so everyone understands our focus for your success. We’ll define each first. SEO, or Search Engine Optimization, is …

Consumers Are Changing the Landscape of Search-Based Advertising

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 1 Comment

Search. We all use it. Whether you’re on Google’s homepage or in your Facebook toolbar, searching for exactly what you want is something we do without even thinking about it. Believe it or not, search is changing and improving drastically every day because of the consumer’s application of the search feature. But what does that even mean? Well, when I …

What’s Coming in 2016 – Siri & Cortana

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

If you watch television or have an Iphone, you know Siri. You may talk to her a lot, ask her questions, or use her to maximize your hands-free smartphone use. But do you know Cortana? Cortana is Microsoft’s answer to Siri. It allows non-Iphone users to experience the same digital “personal assistant” as Siri. Let’s take this a step further, …

What’s Coming in 2016 – Mobile Domination

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

The smart phone/mobile revolution leaves me feeling like a broken record sometimes but that doesn’t change the fact that it’s happening! According to Google mobile traffic overtook desktop traffic in TEN countries. We’ve been pushing for our clients to ensure their websites are mobile friendly for a long time and now it’s crunch time. Desktop traffic is dropping and mobile-focused …

What’s Coming in 2016 – Video Ads

Amy Inman Pay Per Click Advertising, Search Engine Optimization, SEO Leave a Comment

Commercials have always been the top of the advertising pyramid. Half the fun of watching the Super Bowl is commercial breaks. It’s the one time in our TV watching lives we don’t want to fast forward to get back to our show. Of course those commercials cost the advertiser millions and millions of dollars so that’s not really an option …