Instagram added 100 million users in the last month. Were you one of them?

Amy Inman social media Leave a Comment

Social media. Social media. Social media. If you tap your heels together and say it three times will you magically have accounts on all the big networks? Unfortunately, no. BUT on a positive note every new social media boom gives you and your business a new opportunity to grab someone’s attention. Let’s talk Instagram. I am a new member of …

SSL Certificates. What They Do AND Why You Need One

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media, Uncategorized Leave a Comment

SSL Certificates, what are we even talking about? SSLs is the backbone of Internet security by protecting information as it travels the web. Often website owners balk at purchasing SSLs if their webpage isn’t set up for online shopping/money exchange. That is a mistake. SSL’s provide critical items like privacy, data integrity, and protection for your website and visitors to …

Fancy Filter for Local Search Results

Have You Noticed A Change In Your Rankings? Google’s Shaking Things Up With Its New Local Search Filters

Jason Johnson google, Search Engine Optimization Leave a Comment

Google’s primary goal is to provide its users with the best possible search experience and they are leaving no stone unturned to ensure just that. In early 2017, Google introduced local search filters that allow users to sort results based on price, ratings and hours of operation. Taking it one step further, they are now automatically applying those filters and …

Social Media Don’ts

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

Let’s discuss some of the things you want to avoid when building your social media video presence. First, don’t just shoot for the biggest target. Just because Facebook has almost 2 billion users doesn’t mean they want to see what you’re putting out there. You have to find the right audience. Depending on your business, LinkedIn may be your best …

Making Videos on Social Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

Online video is becoming the medium of choice in the digital world. Did you know there are a BILLION YouTubers? Facebook and Snapchat are racking up as many as 8 BILLION video views per day between them. We’re talking in the billions, 3 commas for you “Silicon Valley” tv show fans. The danger here is jumping in without taking a …

Google’s Fighting Those Pesky Pop-Up Ads

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

    How many times have we clicked on a link and wound up in Timbuktu because we accidentally clicked on a surprise pop-up ad as we were scrolling through the page? It’s the WORST. Well I have good news, Google is taking steps to punish pages that allow/encourage pop-up ads. (Cue applause, cheering, and general celebration). Unfortunately this doesn’t …

Google Duo: The new video calling app you’re about to fall in love with!

Amy Inman google, social media Leave a Comment

Google is at it again. This time they are working to challenge Apple’s video calling domination through FaceTime with Google Duo. Why does this matter? Because, unlike FaceTime, it can be used on Android or iOS allowing 1 to 1 calling between more phones and operating systems. (Personally this is a big deal for me as the black sheep of my family. …

What’s Coming in 2016 – Siri & Cortana

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

If you watch television or have an Iphone, you know Siri. You may talk to her a lot, ask her questions, or use her to maximize your hands-free smartphone use. But do you know Cortana? Cortana is Microsoft’s answer to Siri. It allows non-Iphone users to experience the same digital “personal assistant” as Siri. Let’s take this a step further, …

What’s Coming in 2016 – Mobile Domination

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

The smart phone/mobile revolution leaves me feeling like a broken record sometimes but that doesn’t change the fact that it’s happening! According to Google mobile traffic overtook desktop traffic in TEN countries. We’ve been pushing for our clients to ensure their websites are mobile friendly for a long time and now it’s crunch time. Desktop traffic is dropping and mobile-focused …

What’s Coming in 2016 – Video Ads

Amy Inman Pay Per Click Advertising, Search Engine Optimization, SEO Leave a Comment

Commercials have always been the top of the advertising pyramid. Half the fun of watching the Super Bowl is commercial breaks. It’s the one time in our TV watching lives we don’t want to fast forward to get back to our show. Of course those commercials cost the advertiser millions and millions of dollars so that’s not really an option …