Types of CRM

Amy Inman CRM Leave a Comment

There are two primary types of CRM technology: on-premises and cloud based. We’ll break them down individually below. On-premises CRM puts the responsibility of admin, security, maintenance, and even control on the company that is using the software. Under this plan a company purchases licenses up front rather than buying subscriptions from a cloud provider. The software is installed on …

SSL Certificates. What They Do AND Why You Need One

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media, Uncategorized Leave a Comment

SSL Certificates, what are we even talking about? SSLs is the backbone of Internet security by protecting information as it travels the web. Often website owners balk at purchasing SSLs if their webpage isn’t set up for online shopping/money exchange. That is a mistake. SSL’s provide critical items like privacy, data integrity, and protection for your website and visitors to …

Google Duo: The new video calling app you’re about to fall in love with!

Amy Inman google, social media Leave a Comment

Google is at it again. This time they are working to challenge Apple’s video calling domination through FaceTime with Google Duo. Why does this matter? Because, unlike FaceTime, it can be used on Android or iOS allowing 1 to 1 calling between more phones and operating systems. (Personally this is a big deal for me as the black sheep of my family. …

Search Engine Optimization vs Pay-Per-Click Advertising

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization Leave a Comment

Search Engine Optimization and Pay-Per-Click advertising are some of my favorite topics because of their great use use for small businesses. I think it’s important we regularly get into the nitty gritty of what these two marketing strategies bring to the table so everyone understands our focus for your success. We’ll define each first. SEO, or Search Engine Optimization, is …

Consumers Are Changing the Landscape of Search-Based Advertising

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 1 Comment

Search. We all use it. Whether you’re on Google’s homepage or in your Facebook toolbar, searching for exactly what you want is something we do without even thinking about it. Believe it or not, search is changing and improving drastically every day because of the consumer’s application of the search feature. But what does that even mean? Well, when I …

Bing Tests Linking Search Engine Ads to Social Media

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

We are always discussing social media integration in advertising your small business. Bing has taken it to a new level. If you look at the graphic above, note the “Find more” that’s circled. When your ad comes up on Bing, a potential customer will be able to see your Facebook page, Twitter handle, Instagram, or whatever social media you prefer to …

What’s Coming in 2016 – Video Ads

Amy Inman Pay Per Click Advertising, Search Engine Optimization, SEO Leave a Comment

Commercials have always been the top of the advertising pyramid. Half the fun of watching the Super Bowl is commercial breaks. It’s the one time in our TV watching lives we don’t want to fast forward to get back to our show. Of course those commercials cost the advertiser millions and millions of dollars so that’s not really an option …

Mobile Presence: A Brave New World

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Happy New Year! For my last post of 2014 I thought I’d touch on one of the most ubiquitous pieces of technology in our world today: the smart phone. It feels like we’re being overrun by mobile devices, from smart phones to tablets. Today’s smart phones are running such high level operating systems they have become one of the best …

Why does your business need an engaging web presence?

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Believe it or not, the World Wide Web has been around for decades now but a surprisingly large number of small businesses don’t think that they need to have websites. People running small businesses give all sorts of excuses to avoid creating their own websites. However, the benefits of an online presence should not be ignored. Contracting the services of …

What is Social Media Marketing, and How Can it Help My Business?

Jason Johnson Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Social media marketing is one of the newest and fastest growing mediums through which to build your business. In the last ten years it has revolutionized marketing, particularly for small businesses. Sites like Facebook, Twitter, and Linkedin are very well known, but YouTube can play a role in your marketing, particularly if you provide a service and can offer videos …