Types of CRM

Amy Inman CRM Leave a Comment

There are two primary types of CRM technology: on-premises and cloud based. We’ll break them down individually below. On-premises CRM puts the responsibility of admin, security, maintenance, and even control on the company that is using the software. Under this plan a company purchases licenses up front rather than buying subscriptions from a cloud provider. The software is installed on …

Social Media and CRM

Amy Inman CRM 2 Comments

Happy New Year! As promised I’m going to take you through more of CRM, Customer Relationship Management software. We’re going to dive into one of my favorite small business tools, social media and how you can utilize it with CRM. Historically, sales and marketing departments were the primary lead on CRM as they procured leads, updated the system, gathered data, …

SEO Is a Small Business Necessity

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Historically SEO (Search Engine Optimization) was a medium to large business tool but it has become just as critical for small business success as well. There are two different categories in SEO; on-page and off-page. On-page is work you do to improve your individual pages to improve your search engine results ranking. This covers everything from keywords to formatting, URLs, …

SSL Certificates. What They Do AND Why You Need One

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media, Uncategorized Leave a Comment

SSL Certificates, what are we even talking about? SSLs is the backbone of Internet security by protecting information as it travels the web. Often website owners balk at purchasing SSLs if their webpage isn’t set up for online shopping/money exchange. That is a mistake. SSL’s provide critical items like privacy, data integrity, and protection for your website and visitors to …

More Social Media Video “Don’ts”

Amy Inman social media Leave a Comment

We are reaching the end of our social media video series, so we’re going to hit on the last few things to avoid. I think some of these suggestions are fairly easy to avoid but also VERY easy to fall into. For example, overly lengthy videos. It’s easy to tell yourself to keep a video short and sweet. But once …

Making Videos on Social Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

Online video is becoming the medium of choice in the digital world. Did you know there are a BILLION YouTubers? Facebook and Snapchat are racking up as many as 8 BILLION video views per day between them. We’re talking in the billions, 3 commas for you “Silicon Valley” tv show fans. The danger here is jumping in without taking a …

Dense Content

Amy Inman bing, google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

Content Density This the concept that deals with the idea of avoiding superficial posting. Content these days has become quite superficial and that does prospective customers no good. The goal with content should be to highlight your uniqueness, your differences, from your competition. The challenge comes with keeping it interesting. Getting truly lengthy and in-depth on your website can take …

Rich Answers and Local Links

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

Rich answers had a great year in 2016. Because most people search online using questions instead of keywords, Google has begun returning information that doesn’t require you to click on search results to get details. If you Google a famous person’s name, that person’s details appear as a Knowledge Panel on your results page. If you search using “how to” …

NAP – Name, Address, and Phone Number. Local Strategies to Boost Your Business

Amy Inman bing, google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

As obvious as this seems, you’d be amazed how difficult it can be to find this information on a business homepage. Aside from the basic importance of letting potential customers know how to contact you, NAP data is actually used by search engines when local searches are performed. If your NAP is prominently part of your website, each time it …

Google Duo: The new video calling app you’re about to fall in love with!

Amy Inman google, social media Leave a Comment

Google is at it again. This time they are working to challenge Apple’s video calling domination through FaceTime with Google Duo. Why does this matter? Because, unlike FaceTime, it can be used on Android or iOS allowing 1 to 1 calling between more phones and operating systems. (Personally this is a big deal for me as the black sheep of my family. …