Social Media and CRM

Amy Inman CRM 2 Comments

Happy New Year! As promised I’m going to take you through more of CRM, Customer Relationship Management software. We’re going to dive into one of my favorite small business tools, social media and how you can utilize it with CRM. Historically, sales and marketing departments were the primary lead on CRM as they procured leads, updated the system, gathered data, …

SEO Is a Small Business Necessity

Amy Inman Uncategorized Leave a Comment

Historically SEO (Search Engine Optimization) was a medium to large business tool but it has become just as critical for small business success as well. There are two different categories in SEO; on-page and off-page. On-page is work you do to improve your individual pages to improve your search engine results ranking. This covers everything from keywords to formatting, URLs, …

Instagram added 100 million users in the last month. Were you one of them?

Amy Inman social media Leave a Comment

Social media. Social media. Social media. If you tap your heels together and say it three times will you magically have accounts on all the big networks? Unfortunately, no. BUT on a positive note every new social media boom gives you and your business a new opportunity to grab someone’s attention. Let’s talk Instagram. I am a new member of …

Social Media Don’ts

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

Let’s discuss some of the things you want to avoid when building your social media video presence. First, don’t just shoot for the biggest target. Just because Facebook has almost 2 billion users doesn’t mean they want to see what you’re putting out there. You have to find the right audience. Depending on your business, LinkedIn may be your best …

Dense Content

Amy Inman bing, google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

Content Density This the concept that deals with the idea of avoiding superficial posting. Content these days has become quite superficial and that does prospective customers no good. The goal with content should be to highlight your uniqueness, your differences, from your competition. The challenge comes with keeping it interesting. Getting truly lengthy and in-depth on your website can take …

P.O.E.M. Paid, Owned, Earned, Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

When I talk about POEM, I’m not trying to start a conversation about iambic pentameter, I’m actually addressing three of the main channels you should utilize for a strong content marketing plan. Paid, Owned, Earned Media. Let’s take a closer look. Paid media is really just advertising. That said, there are so many paid avenues in this giant digital world …

Bing Tests Linking Search Engine Ads to Social Media

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

We are always discussing social media integration in advertising your small business. Bing has taken it to a new level. If you look at the graphic above, note the “Find more” that’s circled. When your ad comes up on Bing, a potential customer will be able to see your Facebook page, Twitter handle, Instagram, or whatever social media you prefer to …

What’s Coming in 2016 – Apps!

Amy Inman Pay Per Click Advertising, Search Engine Optimization, SEO Leave a Comment

2016. Here we are, beyond Back to the Future! It looks like it’s not the year for flying cars, but I think we’re still in for some fun. We’re going to start the new year off with a series of blogs touching on our expectations for the next 12 months.   First, let’s talk apps. It seems like every time …

Mobile Presence: A Brave New World

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Happy New Year! For my last post of 2014 I thought I’d touch on one of the most ubiquitous pieces of technology in our world today: the smart phone. It feels like we’re being overrun by mobile devices, from smart phones to tablets. Today’s smart phones are running such high level operating systems they have become one of the best …