Social Media and CRM

Amy Inman CRM 2 Comments

Happy New Year! As promised I’m going to take you through more of CRM, Customer Relationship Management software. We’re going to dive into one of my favorite small business tools, social media and how you can utilize it with CRM. Historically, sales and marketing departments were the primary lead on CRM as they procured leads, updated the system, gathered data, …

SEO Is a Small Business Necessity

Amy Inman Uncategorized Leave a Comment

Historically SEO (Search Engine Optimization) was a medium to large business tool but it has become just as critical for small business success as well. There are two different categories in SEO; on-page and off-page. On-page is work you do to improve your individual pages to improve your search engine results ranking. This covers everything from keywords to formatting, URLs, …

More Social Media Video “Don’ts”

Amy Inman social media Leave a Comment

We are reaching the end of our social media video series, so we’re going to hit on the last few things to avoid. I think some of these suggestions are fairly easy to avoid but also VERY easy to fall into. For example, overly lengthy videos. It’s easy to tell yourself to keep a video short and sweet. But once …

Social Media Don’ts

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

Let’s discuss some of the things you want to avoid when building your social media video presence. First, don’t just shoot for the biggest target. Just because Facebook has almost 2 billion users doesn’t mean they want to see what you’re putting out there. You have to find the right audience. Depending on your business, LinkedIn may be your best …

Making Videos on Social Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

Online video is becoming the medium of choice in the digital world. Did you know there are a BILLION YouTubers? Facebook and Snapchat are racking up as many as 8 BILLION video views per day between them. We’re talking in the billions, 3 commas for you “Silicon Valley” tv show fans. The danger here is jumping in without taking a …

Dense Content

Amy Inman bing, google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

Content Density This the concept that deals with the idea of avoiding superficial posting. Content these days has become quite superficial and that does prospective customers no good. The goal with content should be to highlight your uniqueness, your differences, from your competition. The challenge comes with keeping it interesting. Getting truly lengthy and in-depth on your website can take …

REVIEWS – Local Strategies To Boost Your Business

Amy Inman Search Engine Optimization, SEO Leave a Comment

Over the next few weeks, the Marlin Blog is going to cover some SEO strategies designed specifically to give small businesses a boost in their local area. Hopefully one, or all, of these can do something for you. I’ll focus on a few specific sites as we discuss, but keep in mind there are dozens of sources out there! We’re …

P.O.E.M. Paid, Owned, Earned, Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

When I talk about POEM, I’m not trying to start a conversation about iambic pentameter, I’m actually addressing three of the main channels you should utilize for a strong content marketing plan. Paid, Owned, Earned Media. Let’s take a closer look. Paid media is really just advertising. That said, there are so many paid avenues in this giant digital world …

Bing Tests Linking Search Engine Ads to Social Media

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

We are always discussing social media integration in advertising your small business. Bing has taken it to a new level. If you look at the graphic above, note the “Find more” that’s circled. When your ad comes up on Bing, a potential customer will be able to see your Facebook page, Twitter handle, Instagram, or whatever social media you prefer to …

What’s Coming in 2016 – Apps!

Amy Inman Pay Per Click Advertising, Search Engine Optimization, SEO Leave a Comment

2016. Here we are, beyond Back to the Future! It looks like it’s not the year for flying cars, but I think we’re still in for some fun. We’re going to start the new year off with a series of blogs touching on our expectations for the next 12 months.   First, let’s talk apps. It seems like every time …