MANAGED PAY-PER-CLICK MARKETING SERVICES
Reach the right audience at the right time with a strategic PPC campaign through MarlinCS!
Our Paid Search Team offers a a variety of services tailored to your needs, including:
- Full & Comprehensive Reporting
- Custom Strategies for eCommerce and Lead Gen
- Higher Quality Scores and Lower Costs
- Debugging, Troubleshooting and Script Development
- Communication and Transparency
Learn more about our Paid Search services below or reach out to our team now to discuss your current PPC efforts and conversion goals.
PAID SEARCH FOR ECOMMERCE AND LEAD GENERATION
Pay Per Click for eCommerce
Paid search for lead gen and eCommerce are both very different concepts—ones in which our team is equally skilled in. Our eCommerce services range from banner ads and PLAs to custom product feed solutions and distribution. Google Shopping Ads now even have their own certification.
Pay Per Click for Lead Generation
Our team delivers the most relevant leads to your site—optimizing forms and landing pages to capture the most leads with the lowest possible CPC through negative keyword research and testing. We also offer form creation and A/B testing services.
BENEFITS OF PPC SERVICES WITH MARLINCS:
NOT A COOKIE CUTTER STRATEGY
At MarlinCS, we won’t just sell you a “package” at. Each and every business has different needs, which call for different target goals and strategies to reach. Our strategies are tailor-made to fit your goals—not our convenience.
Your business goals and ROI act as the foundation of our campaign strategy. We assist you in merging the gap between the quantity and quality of leads to provide you with the lowest possible CPA to reach revenue goals over time.
When people talk about PPC, they generally mean Google AdWords. Leverage evaluates all other possible channels to get your ads in front of the right audience and maximize your return.
Our team always troubleshoots and runs debug analytics before beginning an engagement—it doesn’t matter which combination of services you choose. Accurate reporting is an essential part of everything we do here at MarlinCS.
ACCESS TO GOOGLE REPS
Our PPC team comprises of Adwords and Google Analytics certified experts. Our partner status gives us direct access to Google reps when your company requires answers urgently, as well as access to new beta programs.
HIGHER QUALITY SCORES, LOWER COSTS
We are constantly testing and refining ad copy, messaging, as well as your landing pages. This translates into higher quality scores and lower digital advertising costs for your company.
QUALITY SCORE TRACKING
Using our tools, we set up quality score tracking in order to monitor your quality scores over time. This gives us better insight into the health of your account and factors that might contribute to lower or higher quality scores over time.
We set up conversion tracking and integrate it with your CRM platform so you can match revenue with conversions and analyze the success factors of ads that contribute to those conversions.
We look at day over day and year over year budget trends and ad performance to predict your ad spend over time. We also analyze trends to estimate ad spend to reach your revenue or conversion goals.
CAMPAIGNS FOR THE ENTIRE FUNNEL
Consumers and business purchasers are taking longer to make decisions. To win business, you have to be present with the right message at every stage of the decision journey.
In order to execute a successful and effective PPC campaign, it needs to be tested and modified as needed. We constantly will track your results and review the data and how the information tells us to adapt your ads and landing pages accordingly. In this way, our team could deliver the most profitable results.
Retargeting or remarketing to past clients and prospects often results in a much greater ROI than marketing to new prospects. We retarget your customers and prospects that have shown interest based on behavioral analytics and market trends.
PREDICTIVE BIDDING TECHNOLOGY
We use cutting-edge predictive bidding technology to optimize your bidding strategy using behavioral data from multiple channels. This innovative approach allows us to optimize campaigns to achieve customer lifetime value.
ADWORDS SCRIPT DEVELOPMENT
By developing customized Adwords scripts, we can help you automate bidding and other activities in Adwords that save you time and money. We also develop scripts for customized reporting, giving you better insight into the performance of your online advertising efforts.
THOROUGH COMPETITIVE RESEARCH
With our research tools and access to beta programs, we are able to conduct the most thorough analysis of your competition and your industry to plan our campaign strategies so that you can get and stay ahead.
PART OF YOUR TEAM
Whether you are a fellow Florida-based company or one based outside of the area, our team is essentially your team. We won’t just pass you over to an Account Manager—never to be heard from again after your first few meetings. Our team is readily accessible to be on the phone and online with you—answering your questions and advising your team. We strive to familiarize ourselves with the in and outs of your business. You might even think we’re right down the hall, even if you’re in Manhattan.