MANAGED PAY PER CLICK MARKETING SERVICES
STRATEGIC PPC CAMPAIGNS THAT REACH THE RIGHT AUDIENCE AT THE RIGHT TIME
These are just a few of the benefits our paid search team provides:
- Full-circle reporting
- Custom strategies for lead gen and ecommerce
- Higher quality scores and lower costs
- Debugging, troubleshooting and script development
- Communication and transparency
Read more about our paid search services below or contact us now to discuss your current PPC efforts and conversion goals.
PAID SEARCH FOR ECOMMERCE AND LEAD GENERATION
Pay Per Click for eCommerce
Paid search for lead gen and ecommerce are two very different animals, and our team is skilled in both areas. Our ecommerce services range from banner ads and PLAs to custom product feed solutions and distribution. Google Shopping Ads even have their own certification.
Pay Per Click for Lead Generation
Through negative keyword research and testing, we bring the most relevant leads in to your site and optimize forms and landing pages to capture the most leads with the lowest possible CPC. We also do form creation and A/B testing.
SOME OF THE MANY BENEFITS OF OUR PPC SERVICES:
A CUSTOM STRATEGY NOT FROM TEMPLATE
You won’t be sold a “package” at Marlin. Every business has different needs and goals, which call for different strategies. Our strategies are designed to fit your goals, not our convenience.
BUSINESS DRIVEN RESULTS
Your business goals and ROI are the basis of our campaign strategies. We help you merge the gap between quantity and quality of leads to provide you with the lowest possible CPA to reach revenue goals over time.
OUTSIDE THE BOX STRATEGIES
When people talk about PPC, they generally mean Google AdWords. Leverage evaluates all possible channels to get your ads in front of the right audience and maximize your return.
We will always troubleshoot and debug analytics before beginning an engagement, no matter which services or combination of services you choose. Accurate reporting is an integral part of everything we do.
ACCESS TO GOOGLE REPS
Our PPC team is Adwords and Google Analytics certified. Our partner status gives us direct access to Google reps when your company requires answers urgently, as well as access to new beta programs.
HIGHER QUALITY SCORES, LOWER COSTS
We are constantly testing and refining ad copy and messaging as well as your landing pages. This translates into higher quality scores and lower digital advertising costs for your company.
QUALITY SCORE TRACKING
Using our tools, we set up quality score tracking in order to monitor your quality scores over time. This gives us better insight into the health of your account and factors that might contribute to lower or higher quality scores over time.
We set up conversion tracking and integrate it with your CRM platform so you can match revenue with conversions and analyze the success factors of ads that contribute to those conversions.
We look at day over day and year over year budget trends and ad performance to predict your ad spend over time. We also analyze trends to estimate ad spend to reach your revenue or conversion goals.
CAMPAIGNS FOR THE ENTIRE FUNNEL
Consumers and business purchasers are taking longer to make decisions. To win business, you have to be present with the right message at every stage of the decision journey.
In order for a PPC campaign to be the most effective, it needs to be tested and tweaked often. We constantly track results and review what the data tells us to adapt your ads and landing pages accordingly. This delivers the most lucrative results.
Retargeting or remarketing to past clients and prospects often results in a much greater ROI than marketing to new prospects. We retarget your customers and prospects that have shown interest based on behavioral analytics and market trends.
PREDICTIVE BIDDING TECHNOLOGY
We use cutting-edge predictive bidding technology to optimize your bidding strategy using behavioral data from multiple channels. This innovative approach allows us to optimize campaigns to achieve customer lifetime value.
ADWORDS SCRIPT DEVELOPMENT
By developing customized Adwords scripts, we can help you automate bidding and other activities in Adwords that save you time and money. We also develop scripts for customized reporting, giving you better insight into the performance of your online advertising efforts.
THOROUGH COMPETITIVE RESEARCH
With our research tools and access to beta programs, we are able to conduct the most thorough analysis of your competition and your industry to plan our campaign strategies so that you can get and stay ahead.
PART OF YOUR TEAM
Whether you are a fellow Florida-based company or not, our PPC analysts will feel like part of your team. We don’t just pass you over to an account manager, never to be heard from again after the first few meetings. Our analysts are on the phone with you and online with you, answering your questions and advising your team. They end up learning the in and outs of your office politics. You might think they’re right down the hall, even if you’re in Manhattan.