What is Social Media Marketing, and How Can it Help My Business?

Jason Johnson Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Social media marketing is one of the newest and fastest growing mediums through which to build your business. In the last ten years it has revolutionized marketing, particularly for small businesses. Sites like Facebook, Twitter, and Linkedin are very well known, but YouTube can play a role in your marketing, particularly if you provide a service and can offer videos …

“Mobile-Friendly” Labels In Mobile Search Results Officially Launched by Google

Jason Johnson Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

After lots and lots of testing, Google has just officially launched the mobile-friendly label in the mobile search results. What does this mean? Well in an effort to help mobile users have a better experience on their devices. Google has rolled out a way to know which sites are mobile-friendly versus which ones are not, Google has added a text …

Get Online, Get Noticed

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

  One of the most practical ways to grow your business is to get your business online… AND get potential customers to find you. Fun facts: 97% of consumers go online to find local businesses More than one out of five Google searches are local 40% of consumers say they not comfortable with a product or service if they can’t …

Google Adwords Rolls Out, Callout Ad Extensions

Jason Johnson Pay Per Click Advertising

AdWords Callout Extensions How-To: Highlight Offers About Products and Services in Your Ads. The goal of Callouts is to show valuable information to potential customers before they click your ad. Callouts will also be a factor in Ad Rank. Google suggests using them to draw attention to important product details, or highlight what makes your business different from your competitors. …