Consumers Are Changing the Landscape of Search-Based Advertising

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media

Search. We all use it. Whether you’re on Google’s homepage or in your Facebook toolbar, searching for exactly what you want is something we do without even thinking about it. Believe it or not, search is changing and improving drastically every day because of the consumer’s application of the search feature. But what does that even mean? Well, when I …

Bing Tests Linking Search Engine Ads to Social Media

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media

We are always discussing social media integration in advertising your small business. Bing has taken it to a new level. If you look at the graphic above, note the “Find more” that’s circled. When your ad comes up on Bing, a potential customer will be able to see your Facebook page, Twitter handle, Instagram, or whatever social media you prefer to …

What’s Coming in 2016 – Rising Advertising Costs

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Advertising will always be the name of the game. And competition is the name of the advertising game. Combine those two and you know what we have? Demand, increased cost, and willingness to pay it. In the grand advertising scheme, online ads are at the lower end of the cost spectrum but these continued increases in price will likely force …

What’s Coming in 2016 – Siri & Cortana

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

If you watch television or have an Iphone, you know Siri. You may talk to her a lot, ask her questions, or use her to maximize your hands-free smartphone use. But do you know Cortana? Cortana is Microsoft’s answer to Siri. It allows non-Iphone users to experience the same digital “personal assistant” as Siri. Let’s take this a step further, …

What’s Coming in 2016 – Mobile Domination

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

The smart phone/mobile revolution leaves me feeling like a broken record sometimes but that doesn’t change the fact that it’s happening! According to Google mobile traffic overtook desktop traffic in TEN countries. We’ve been pushing for our clients to ensure their websites are mobile friendly for a long time and now it’s crunch time. Desktop traffic is dropping and mobile-focused …

What’s Coming in 2016 – Video Ads

Amy Inman Pay Per Click Advertising, Search Engine Optimization, SEO

Commercials have always been the top of the advertising pyramid. Half the fun of watching the Super Bowl is commercial breaks. It’s the one time in our TV watching lives we don’t want to fast forward to get back to our show. Of course those commercials cost the advertiser millions and millions of dollars so that’s not really an option …

What’s Coming in 2016 – Apps!

Amy Inman Pay Per Click Advertising, Search Engine Optimization, SEO

2016. Here we are, beyond Back to the Future! It looks like it’s not the year for flying cars, but I think we’re still in for some fun. We’re going to start the new year off with a series of blogs touching on our expectations for the next 12 months.   First, let’s talk apps. It seems like every time …

Google Adds Call-Only Ads…..

Jason Johnson Pay Per Click Advertising

On February Google introduced call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button — right when people are searching. People are living their lives online and engaging with your business in new ways. With smartphones in hand, consumers are increasingly looking for products or services …

Mobile Presence: A Brave New World

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Happy New Year! For my last post of 2014 I thought I’d touch on one of the most ubiquitous pieces of technology in our world today: the smart phone. It feels like we’re being overrun by mobile devices, from smart phones to tablets. Today’s smart phones are running such high level operating systems they have become one of the best …

Why does your business need an engaging web presence?

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO

Believe it or not, the World Wide Web has been around for decades now but a surprisingly large number of small businesses don’t think that they need to have websites. People running small businesses give all sorts of excuses to avoid creating their own websites. However, the benefits of an online presence should not be ignored. Contracting the services of …