SSL Certificates. What They Do AND Why You Need One

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media, Uncategorized Leave a Comment

SSL Certificates, what are we even talking about? SSLs is the backbone of Internet security by protecting information as it travels the web. Often website owners balk at purchasing SSLs if their webpage isn’t set up for online shopping/money exchange. That is a mistake. SSL’s provide critical items like privacy, data integrity, and protection for your website and visitors to …

Social Media Don’ts

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

Let’s discuss some of the things you want to avoid when building your social media video presence. First, don’t just shoot for the biggest target. Just because Facebook has almost 2 billion users doesn’t mean they want to see what you’re putting out there. You have to find the right audience. Depending on your business, LinkedIn may be your best …

Making Videos on Social Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

Online video is becoming the medium of choice in the digital world. Did you know there are a BILLION YouTubers? Facebook and Snapchat are racking up as many as 8 BILLION video views per day between them. We’re talking in the billions, 3 commas for you “Silicon Valley” tv show fans. The danger here is jumping in without taking a …

Dense Content

Amy Inman bing, google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

Content Density This the concept that deals with the idea of avoiding superficial posting. Content these days has become quite superficial and that does prospective customers no good. The goal with content should be to highlight your uniqueness, your differences, from your competition. The challenge comes with keeping it interesting. Getting truly lengthy and in-depth on your website can take …

Rich Answers and Local Links

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

Rich answers had a great year in 2016. Because most people search online using questions instead of keywords, Google has begun returning information that doesn’t require you to click on search results to get details. If you Google a famous person’s name, that person’s details appear as a Knowledge Panel on your results page. If you search using “how to” …

NAP – Name, Address, and Phone Number. Local Strategies to Boost Your Business

Amy Inman bing, google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

As obvious as this seems, you’d be amazed how difficult it can be to find this information on a business homepage. Aside from the basic importance of letting potential customers know how to contact you, NAP data is actually used by search engines when local searches are performed. If your NAP is prominently part of your website, each time it …

P.O.E.M. Paid, Owned, Earned, Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

When I talk about POEM, I’m not trying to start a conversation about iambic pentameter, I’m actually addressing three of the main channels you should utilize for a strong content marketing plan. Paid, Owned, Earned Media. Let’s take a closer look. Paid media is really just advertising. That said, there are so many paid avenues in this giant digital world …

Google’s Fighting Those Pesky Pop-Up Ads

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

    How many times have we clicked on a link and wound up in Timbuktu because we accidentally clicked on a surprise pop-up ad as we were scrolling through the page? It’s the WORST. Well I have good news, Google is taking steps to punish pages that allow/encourage pop-up ads. (Cue applause, cheering, and general celebration). Unfortunately this doesn’t …

Search Engine Optimization vs Pay-Per-Click Advertising

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization Leave a Comment

Search Engine Optimization and Pay-Per-Click advertising are some of my favorite topics because of their great use use for small businesses. I think it’s important we regularly get into the nitty gritty of what these two marketing strategies bring to the table so everyone understands our focus for your success. We’ll define each first. SEO, or Search Engine Optimization, is …