Every Small Business Needs CRM Software – What is it?!

Amy Inman CRM Leave a Comment

Customer Relationship Management software, what even is that?! Let’s start with the basics. CRM software is a category of software that covers a broad set of applications designed to help businesses manage many of their business processes: customer data, customer interaction, access business information, automated sales. Companies use CRM to manage and analyze interactions with their customers and data gleaned through the client life …