Let’s discuss some of the things you want to avoid when building your social media video presence. First, don’t just shoot for the biggest target. Just because Facebook has almost 2 billion users doesn’t mean they want to see what you’re putting out there. You have to find the right audience. Depending on your business, LinkedIn may be your best option; if you’re selling jewelry, clothing, or similar products, Pinterest or Instagram may work best. There are enough platforms for every type of business to find their niche!
When you get started it’s important you don’t use the spaghetti approach. You can’t just throw everything at a wall and see what sticks. If you try that, you’re going to have significant trouble building your audience. You need to create consistent content to build a consistent audience that looks for your videos as you post them to social media. Obviously if something unexpected or exciting happens you don’t miss that opportunity but surprise or unusual posts should not replace your regular consistent content schedule.
Come see us at Marlin if you’re ready to get your social media video campaign started!