Making Videos on Social Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media

Online video is becoming the medium of choice in the digital world. Did you know there are a BILLION YouTubers? Facebook and Snapchat are racking up as many as 8 BILLION video views per day between them. We’re talking in the billions, 3 commas for you “Silicon Valley” tv show fans.

The danger here is jumping in without taking a moment to understand the medium. Fun fact, predictions are that 74% of all web traffic will be video by the end of this year. Most significantly, businesses that have focused on video for their marketing efforts have seen an increase in conversion rates. This means that video is becoming the a more effective driver of sales than traditional options.

Some key characteristics of a social video are viewers will want to share it, it will encourage audience engagement, and it is optimized so it is easy to upload or share on social media platforms. Remember social videos are not trying to be viral videos. Your goal with a social video is to create interest in your product among your target audience.

We are just beginning our exploration of social videos. Check back next week for more about social video and how to apply it to your website plan!