Rich Answers and Local Links

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

Rich answers had a great year in 2016. Because most people search online using questions instead of keywords, Google has begun returning information that doesn’t require you to click on search results to get details. If you Google a famous person’s name, that person’s details appear as a Knowledge Panel on your results page. If you search using “how to” …

NAP – Name, Address, and Phone Number. Local Strategies to Boost Your Business

Amy Inman bing, google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media Leave a Comment

As obvious as this seems, you’d be amazed how difficult it can be to find this information on a business homepage. Aside from the basic importance of letting potential customers know how to contact you, NAP data is actually used by search engines when local searches are performed. If your NAP is prominently part of your website, each time it …