REVIEWS – Local Strategies To Boost Your Business

Amy Inman Search Engine Optimization, SEO Leave a Comment

Over the next few weeks, the Marlin Blog is going to cover some SEO strategies designed specifically to give small businesses a boost in their local area. Hopefully one, or all, of these can do something for you. I’ll focus on a few specific sites as we discuss, but keep in mind there are dozens of sources out there! We’re …

P.O.E.M. Paid, Owned, Earned, Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media 2 Comments

When I talk about POEM, I’m not trying to start a conversation about iambic pentameter, I’m actually addressing three of the main channels you should utilize for a strong content marketing plan. Paid, Owned, Earned Media. Let’s take a closer look. Paid media is really just advertising. That said, there are so many paid avenues in this giant digital world …