REVIEWS – Local Strategies To Boost Your Business

Amy Inman Search Engine Optimization, SEO

Over the next few weeks, the Marlin Blog is going to cover some SEO strategies designed specifically to give small businesses a boost in their local area. Hopefully one, or all, of these can do something for you. I’ll focus on a few specific sites as we discuss, but keep in mind there are dozens of sources out there! We’re …

P.O.E.M. Paid, Owned, Earned, Media

Amy Inman google, Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media

When I talk about POEM, I’m not trying to start a conversation about iambic pentameter, I’m actually addressing three of the main channels you should utilize for a strong content marketing plan. Paid, Owned, Earned Media. Let’s take a closer look. Paid media is really just advertising. That said, there are so many paid avenues in this giant digital world …