Search Engine Optimization vs Pay-Per-Click Advertising

Amy Inman bing, Pay Per Click Advertising, PPC, Search Engine Optimization Leave a Comment

Search Engine Optimization and Pay-Per-Click advertising are some of my favorite topics because of their great use use for small businesses. I think it’s important we regularly get into the nitty gritty of what these two marketing strategies bring to the table so everyone understands our focus for your success. We’ll define each first. SEO, or Search Engine Optimization, is …