Consumers Are Changing the Landscape of Search-Based Advertising

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO, social media

Search. We all use it. Whether you’re on Google’s homepage or in your Facebook toolbar, searching for exactly what you want is something we do without even thinking about it. Believe it or not, search is changing and improving drastically every day because of the consumer’s application of the search feature. But what does that even mean? Well, when I searched SEO on google, I got a pretty great definition: search is the bridge between intent and the experiences the world wide web has to offer. (See what I did there? Search, the unsung hero of internet advertising).

Let’s get to the nitty gritty here, why does this matter? Everything I’ve talked about in 2016 plays into this idea. Digital assistants are the new hotness; Siri, Cortana, Echo allow consumers to essentially have a conversation with the internet. Consumers don’t want to type a word or two into a search engine and hope for the best anymore. They want to express their specific question/desire and get specific, direct results. An example: when you type into your search engine “6 month old toys” your search engine intuits that you want to know about toys for a 6 month old child, not toys that are 6 months old.

BUT WHAT DOES THIS MEAN?! One possibility is movement away from keyword search focus and toward a more interactive search that is more specific and more targeted to YOUR needs, desires, goals, etc. As a business owner this is significant as you work to build that theoretical bridge between potential customers and your site. Marlin CS is working to stay ahead of the game in this exact way, maximizing our clients’ exposure to search engine users. This game is changing every day and we’re here to keep you at the forefront!