What’s Coming in 2016 – Rising Advertising Costs

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

Advertising will always be the name of the game. And competition is the name of the advertising game. Combine those two and you know what we have? Demand, increased cost, and willingness to pay it. In the grand advertising scheme, online ads are at the lower end of the cost spectrum but these continued increases in price will likely force …

What’s Coming in 2016 – Siri & Cortana

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

If you watch television or have an Iphone, you know Siri. You may talk to her a lot, ask her questions, or use her to maximize your hands-free smartphone use. But do you know Cortana? Cortana is Microsoft’s answer to Siri. It allows non-Iphone users to experience the same digital “personal assistant” as Siri. Let’s take this a step further, …

What’s Coming in 2016 – Mobile Domination

Amy Inman Pay Per Click Advertising, PPC, Search Engine Optimization, SEO Leave a Comment

The smart phone/mobile revolution leaves me feeling like a broken record sometimes but that doesn’t change the fact that it’s happening! According to Google mobile traffic overtook desktop traffic in TEN countries. We’ve been pushing for our clients to ensure their websites are mobile friendly for a long time and now it’s crunch time. Desktop traffic is dropping and mobile-focused …