2016. Here we are, beyond Back to the Future! It looks like it’s not the year for flying cars, but I think we’re still in for some fun. We’re going to start the new year off with a series of blogs touching on our expectations for the next 12 months.
First, let’s talk apps. It seems like every time we set foot in a store (particularly a restaurant), or shop online, we’re invited to download the app for faster, easier access to the product. Apple uses the app in their commercials: “There’s an app for that.” I look on the main page of my smart phone and I have a folder of apps for everything from my baby monitor to banking, cheap gas to my calendar.
Why are apps becoming such a strong focus? Millenials. The Census Bureau estimates there are more than 80 million millenials in America today. I think we can all agree that the millenial mindset is quite different from the rest of us. Selfies, Twitter, Instagram, Facebook, Snapchat and that’s just off the top of my head. This generation of Americans spends the majority of their time on a smartphone, a tablet, or a laptop. They are ALWAYS connected and always looking for the quickest, easiest way to utilize their technology.
What this means for you and your business. It’s time for even small business owners to start looking at apps as part of their marketing plan. While your site being mobile-optimized for convenience on a smart phone, apps can do the same things and in a more convenient, smooth manner. Marlin does apps. We’re here for you and want to help you move your business forward. So let’s gear up and take the app step!