Blogging and Your website… Important?

Amy Inman Search Engine Optimization, SEO Leave a Comment

There are any number of reasons a small business in particular needs a website. First, your competitors have websites. From local businesses to large national companies, your business and your website have to stand out. Second, think convenience. I bet you have a stack of business cards you hand out whenever you meet new people. Your website is like an …

Advertising with LinkedIn

Amy Inman Search Engine Optimization

Did you know LinkedIn boasts a whopping 313 million users worldwide? Not only are there hundreds of millions of potential customers on the site, you can create an ad on your own and have it ready to roll to targeted members of the site in minutes. The list of filters is quite impressive and allows you to focus your efforts …

Targeting the Connected Consumer

Amy Inman Search Engine Optimization

For better or worse, the days of potential consumers utilizing traditional media and advertising are long gone. Today, a consumer has endless tools at his fingertips from Consumer Reports to Angie’s List to Yelp to Trip Advisor… The list is overwhelming! Consumers are more informed and more empowered in their decision making than ever before. Heck, a potential customer can …

More Facebook Ad Techniques

Amy Inman Search Engine Optimization

Since its inception, Facebook has proved itself time and again as one of the best social media platforms for return on investment. Part of the reason is the constant changes in strategy and technique. We’ve all had that irritating Facebook update that changes our homepage or our profile picture and throws us for a loop. As annoying as it is, …

Making Your Brand Reboot Work

Amy Inman Search Engine Optimization

The idea of a brand reboot can be completely overwhelming, even scary. But it doesn’t have to be. In fact, Being around long enough that you need to shake things up with a brand reboot can actually be a sign of success. Longevity is a good thing but it means you have to keep up with technology and changing times. …

Tell Your Story

Amy Inman Search Engine Optimization

Over the years it has become more and more clear that one of the best ways to build your brand is to connect with your clients, both existing and potential. So how do we do that? You want to bring a human edge to your business and your advertising, and that can be tricky. How do you tell the world …

Backlinking

Amy Inman Search Engine Optimization

Backlinks are one of the most important things you can do for your business. Essentially, backlinks are links from another website that brings consumers back to your page. This will bring more people to your website and search engines will pick up your site more often through the click activity. Backlinks are critical to your website. When search engines see …

Email Marketing – Composing an Email Campaign

Amy Inman Search Engine Optimization

  Email Marketing – Composing an email campaign Writing a good email campaign that works isn’t magic. It’s about simplicity. If your copy doesn’t try to play games with your client base and targets your audience, you will have successful email copy.  You don’t have to be an expert to engage your audience, merely someone who understands campaign objectives and …

Dark Posts as Facebook Advertising

Amy Inman Search Engine Optimization

Dark Posts as FacebookAdvertising; A new way to reach your customer base Dark posts sound sinister but they’re incredibly effective and growing quickly in popularity. A dark posts doesn’t show in your timeline, it appears in the newsfeeds of SPECIFIC people you designate. Because it appears in someone’s newsfeed they are more likely to acknowledge the ad than the ads …